Service Management and Marketing

Įprasta kaina €58,95
3 vnt. sandėlyje, paruošta siuntimui

Christian Grnroos

544 psl.

2015 m.

Minkštas viršelis

Brūkšninis kodas: 9781118921449

* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.