Sport Business in Leading Economies

Įprasta kaina €46,99
8 vnt. sandėlyje, paruošta siuntimui

James J. Zhang

544 psl.

2019 m.

Minkštas viršelis

Brūkšninis kodas: 9781838679231

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.