Dictionary of Marketing

Įprasta kaina €17,49
2 sandėlyje

Charles Doyle

544 psl.

2016 m.

Minkštas viršelis

Brūkšninis kodas: 9780198736424

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.