Experiential Marketing

Įprasta kaina €25,00
2 sandėlyje

Kerry Smith

224 psl.

2016 m.

Kietas viršelis

Brūkšninis kodas: 9781119145875

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.