Reklama – reklamos knygos 📚

Introduction to Advertising

Advertising, The Uneasy Persuasion

Sustainable Branding

Business of Aspiration

True Story

101 Things I Learned in Advertising School

Advertising Effect: How to Change Behaviour

Pushing Cool

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Strategic Brand Management and Development

Classic Perfume Advertising: 1920-1970

Brilliant Copywriting

Dictionary of Marketing

Key Marketing Metrics

Advanced Google AdWords

Ultimate Guide to Facebook Advertising

Ultimate Guide to Google Ads

No B.S. Guide to Brand-Building by Direct Response

Tipping Point

Fading London

Advertising and Promotion

Brand New Brand

Scientific Advertising

Advertising Account Planning

Between the Lines

Unpublished David Ogilvy

Power of Ignorance

D&AD. The Copy Book

Confessions of an Advertising Man

Technique for Producing Ideas

No Logo

All-American Ads of the 90s

It's Not How Good You Are, It's How Good You Want to Be

Ogilvy on Advertising

Positioning: The Battle for Your Mind