Media, Persuasion and Propaganda

Įprasta kaina €26,99
2 sandėlyje

Laurent Desutter

304 psl.

2015 m.

Minkštas viršelis

Brūkšninis kodas: 9780748644155

Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?