Human Brand

Įprasta kaina €23,99
1 sandėlyje

Chris Malone

208 psl.

2013 m.

Kietas viršelis

Brūkšninis kodas: 9781118611319

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.