Building Strong Brands

Įprasta kaina €16,99
8 vnt. sandėlyje, paruošta siuntimui

David A. Aaker

400 psl.

2010 m.

Minkštas viršelis

Brūkšninis kodas: 9781849830409

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.