Strategic Social Marketing

€60,00
2 sandėlyje

Jeff French

576 psl.

2019 m.

Minkštas viršelis

Brūkšninis kodas: 9781526446046

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

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