The 12 Week Year

Brian Moran’s The 12 Week Year has seen a major resurgence, especially within Europe’s startup and productivity circles. Often recommended alongside Steven Bartlett’s Diary of a CEO, its significance comes from how it challenges the traditional yearly goal-setting system and instead introduces a framework that turns every quarter into a full year of achievement.

The book provides a practical method for breaking down long-term ambitions into focused, short-term execution, boosting both accountability and results. Moran’s system emphasizes clarity, measurable action, and the discipline of working with intensity. The 12 Week Year is empowering for entrepreneurs, teams, and individuals alike — a guide that helps turn lofty dreams into tangible outcomes faster than most think possible.