B2B Brand Management

Įprasta kaina €51,99
1 sandėlyje

Philip Kotler

357 psl.

2006 m.

Kietas viršelis

Brūkšninis kodas: 9783540253600

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.