Deep Knowledge of B2B Relationships Within and Across Borders

Įprasta kaina €122,99
1 sandėlyje

Arch G. Woodside

380 psl.

2013 m.

Kietas viršelis

Brūkšninis kodas: 9781781908587

The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.