End of Competitive Advantage

Įprasta kaina €24,00
2 sandėlyje

Rita Gunther McGrath

240 psl.

2013 m.

Kietas viršelis

Brūkšninis kodas: 9781422172810

The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.