Marketing Research

€65,00
1 sandėlyje

Riccardo Benzo

432 psl.

2017 m.

Minkštas viršelis

Brūkšninis kodas: 9781446294369

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

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