Marketing: The Basics

Įprasta kaina €23,99
1 sandėlyje

Karl Moore

256 psl.

2009 m.

Minkštas viršelis

Brūkšninis kodas: 9780415779005

Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century.