Ogilvy on Advertising

Įprasta kaina €18,99
45 vnt. sandėlyje, paruošta siuntimui

David Ogilvy

224 psl.

2007 m.

Minkštas viršelis

Brūkšninis kodas: 9781853756153

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.