Persuasive Technology

Įprasta kaina €48,99
1 sandėlyje

B.J. Fogg

312 psl.

2003 m.

Minkštas viršelis

Brūkšninis kodas: 9781558606432

Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies.